The company, if not strangely founded, not by Elon Musk, but by a certain Eberhard and Trappernik back in 2003. Their idea was a response to the forced recycling of electric vehicles by General Motors.
Perhaps she would have remained so one of the many companies producing small batches of cars, if their venture had not agreed to finance Elon Musk. He becoming the head of the company, he successfully promoted it for investors, and then for consumers.
The founders of the company, being auto-specialists, nevertheless decided to take the Sports convertible from the company Lotus Cars as a basis and fiddled with it for a long time, remaking it into an electric mobile.
Well, then, as usual, one celebrity shows the car to friends, too, from the celebrity, it is natural to admire him and even buy product from him significantly more than it costs. And then the rest will gradually catch up. As one YouTube channel producer said, the stars have fans who are ready to buy anything, if their object of worship want them buy it.
In 2008, when company launched their first model, financial crisis happened and the largest company at that time, Genaral Motors, was forced to declare bankruptcy. Which has called into question the effectiveness of traditional American automakers. Plus, the fight against CO2 began to intensify and the company found itself in a successful trend. Many countries have started subsidizing the purchase of electric vehicles.
Themselves electric cars in tens of thousands drove around the world almost a hundred years ago and there was only one problem - the range.
Now, although the batteries have become better and computer modeling has appeared, and the parts in an electric car are three times less then in a usual car. All the same, the price and cost of developing an electric car skyrocketing.
In the media and other Internet resources, Tesla is mercilessly criticized for quality problems, for unprofitableness, for failing to fulfill promises, but her cost continues to beat records, making Elon Musk the second richest man in the world.
However, there is one moment in the media hysteric with the Tesla company. It founded and located in California where there is no other automakers. The state is great in promoting itself in the world that there is a high-tech manufacturer of ultra-modern cars that, unlike the products of other companies from California (Facebook Twitter), can be touched phisicaly. That's why it's a hundred times easier to promote in the world.
Result - The Chinese invests $ 1 billion in the founding of an auto company Faraday Future in California. A lot of people dream of coming to California because there is a Tesla company there. And other founders of companies wishing to produce electric cars are striving there.
Everything is fine, but what will happen to all this if the trend in the auto industry suddenly changes?
S.S.